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13 OCTOBER 2021 05:45 IST | ENGLISH | MONEY & FINANCES | GENERAL AUDIENCE
Speaking to ET NOW, Bharat Puri, MD, Pidilite says as far as a commodity is concerned we are in a perfect storm. He believes that demand has not gone up because it's a supply-related issue. He says the company is monitoring cost & pricing should be done carefully for the next 12 months. Since the degree of uncertainty was high post the first wave, the bounce-back has been much quicker during the 2nd wave. Pidilite is focusing on making the supply chain more resilient & responsive. His ambition is to be an emerging market multi-national firm. He foresees Africa as the new growth story in the next 3-5 years. Watch the full interview here to find out all about his views on the upcoming market trends.