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Times Now Digital
Updated Oct 12, 2021 | 18:38 IST
Lego moves towards building a more inclusive society
Lego moves towards building a more inclusive society  |  Photo Credit: iStock Images

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  • Toymaking giant Lego has pledged to remove gender bias from its toys after research found girls were being held back by gender stereotypes.
  • The company came under heavy criticism for promoting gender stereotypes after they focussed on franchised sets based on properties like Star Wars and The Avengers.
  • In 2014, a letter written to Lego by a seven-year-old girl went viral on social media on the lack of adventures for girls.

best free texas holdem app,“Girls are ready to overcome gender norms but society continues to enforce biases that hamper their creative potential,” says a statement by one of the world’s largest toymakers and a name that defined our childhood — Lego.

Who does not remember playing with Lego blocks as children? It was those tiny coloured interlocking plastic bricks that gave shapes and forms to our countless imaginations. Whatever be the gender, we have built tanks, trucks, houses and monuments to our memories with those bricks.,khelo 24

live,However, over time, the gender bias that shapes our society also started shaping Lego’s toys. Over the years, educators, gender-rights activists, academics and parents have objected to Lego entering the sexist domain of ‘pinkification’ and promoting some of the worst conservative gender stereotypes.

football players list,If most of our childhood was shaped by Legos, irrespective of our gender, it was because of Lego’s gender-neutral buckets of bricks that we had access to. However, in 2011, a survey by the company found that 90% of Lego’s consumers were boys. After that, the company had focussed on franchised sets based on properties like Star Wars and The Avengers. Typically “for boys”.

india slots machines,After it came under heavy criticism for promoting gender stereotypes, Lego came up with a range of products aimed at girls, called ‘Lego Friends’ in 2012. Clearly, that didn’t help break the stereotype, but only furthered it. This was more than apparent when a letter, written by then seven-year-old Charlotte Benjamin, went viral on social media in 2014.

casino bg,On the International Day of the Girl Child this year (October 11), Lego Group issued a statement based stating that it will work to remove gender bias from its products. This comes further to research commissioned by the group and carried out by the Geena Davis Institute, which says that girls today feel increasingly confident to engage in all types of play and creative activities but remain held back by society’s ingrained gender stereotypes as they grow older.

The giant toymaker has also launched its new Lego campaign, ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem-solving.,league meaning

football bet online,As per Lego’s statement, the survey reveals that “Girls feel less restrained by and are less supportive of typical gender biases than boys when it comes to creative play (74% of boys vs. 62% of girls believe that some activities are just meant for girls, while others are meant for boys), and they are more open towards different types of creative play compared to what their parents and society typically encourage. For example, 82% of girls believe it’s OK for girls to play football and boys to practice ballet, compared to only 71% of boys. However, despite the progress made in girls brushing off prejudice at an early age, general attitudes surrounding play and creative careers remain unequal and restrictive,” according to this research.

The prejudice stems from parents, it says. The research, which surveyed nearly 7,000 parents and children aged between 6 and 14 years old in China, the Czech Republic, Japan, Poland, Russia, the UK and the USA, found that parents who answered the survey imagined a man for most creative professions. “They are almost six times as likely to think of scientists and athletes as men than women (85% vs. 15%) and over eight times as likely to think of engineers as men than women (89% vs. 11%). The children surveyed in this research share these same impressions except girls are much more likely than boys to consider a wider range of professions to be for both women and men,” the statement reads.,black jack 2

fb teen patti,Further, parents encouraged their sons to physical and STEM activities while daughters were offered dance and dressing up or baking.

The report is shocking and highlights the need for society to revisit its stereotypes, biases and take remedy the perceptions, words and actions to support the creative empowerment of all children.,formula renault eurocup live stream

 “…LEGO play is still considered more relevant to boys than girls, with 59% of parents saying they encourage their sons to build with LEGO bricks compared to 48% who say they encourage it with their daughters. This view became more pronounced when parents were asked to complete an implicit bias assessment and 76% said they would encourage LEGO play to a son vs. 24% who would recommend it to a daughter.”,football online games poki

football online games poki,It is significant that the statement comes from Lego to build a world inclusive of all children with their colourful bricks. The gender complex and stereotype being planted in children at that young age reveals a problem that spreads its roots way deeper than we could have thought of.  

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